1. ) Cynicism - A distrust and lack of empathy for locally produced content which leads to
But I think the main contributing factor is actually more nuanced. Its OB markers and self censorship we have in society. There is a video that reasons better than I can.
Essentially to me, state run TV station's primary function is to disperse and explain policies and promote social cohesion etc in the guise of entertainment. Not to question, not to offer counter perspectives or comparison. No nuances. All conflicts are surface levels or just the same old regurgitated over the last decades. So why as audience should we expect any difference in the cinema what we don't even watch for free at home?
2.) Lack of Budget.
If as a society, we do not appreciate art, how are we still able to create memorable shows in the 80s, 90s and up to the early 00s?
A lot of Chinese TV shows in the 80s were created by Hong Kong writers and directors who have years of experiences over there. And the quality showed. There were also local apprentices who understudied them that gained experience and developed shows in the 90s.
Even the English sitcoms like Under One Roof and Phua Chu Kang and comics like Mr Kiasu had relatively huge success because the writers had time to actually refine their craft.
a.) What afforded them the time to refine and work on their stories?
Resonance and engagement. Regardless of which country the shows were made, stories that are successful all have one thing in common. Audience have an emotional resonance to the characters and/or their dreams and fears. But writing good stories is a very time consuming skill that takes years of experience to be good. the uniqueness is the audience actually is engaged to the story, other will too.
The long term implication of this have been that the writers do not get the chance to revise and improve on their scripts. So they are stuck in a circle of mediocrity or improving at a much slower pace. Hiring overseas experienced writers might help provided they understand the cultural context but then budget rears its ugly head again.
The nature of that eco system means that they have to fit a particular formula for the view count and/or for advertising/monetizing. With video length in the minutes instead of hours, and constantly pressured to come up with new content regularly to retain subscribers, the consequence is the type of content that can be produced is often vapid, click baity and predominately "listicles" in Singapore.
3.) Cultural Cringe.
And therefore not good enough for us.
This is a phenomenon that is not exclusive to Singapore .
Here lies the dichotomy. The incessant need to be number 1 at everything. To be
punching above our weight. Desperately yelling to the world, “Hey! Hey! Look at
me.”
We are so insecure in who we are that we are constantly seeking validation from others all the time And so we have been taught if it is not good enough for the world, its not good enough for us since we deserved the best. Because "Why would I want to support or see shows that are not worthy of my time"
Our environment have been replaced so quickly in the last few decades that it is unrecognisable with very few anchors for locals to maintain a connection to.
The result are local audiences conditioned with Hollywood superhero blockbusters skeptical, dismissive of local produced shows even if its won awards.
Subconsciously, I believe we have been conditioned not to care. And this is with me being a non essential lecturer saying this.
BUT here lies the silver lining. How To Make Millions Before Grandma Dies topped the local box office record. And a majority of the audiences were young people. (spoilers)
Audience will still spend money watch a movie that resonate with them.
In an eventual follow up post, I will look at the consequences and effects it has on not just the audiences but our cultural landscapes and the near impossible solutions.
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Thanks.